Over the last two years, the movement for fairness and equality between men and women has found renewed energy and conviction around the world. In public life, in politics, in business and across different economic sectors, women and men have been working for change and a world where economic opportunity is no longer shaped and constrained by being a man or a woman.
Evidence is an essential tool in shaping public policy and social progress. To support the cause of gender equality, we need to understand values, perceptions and attitudes, the speed of change or the failure to realise it, and the drivers and barriers along the way towards building a fairer world. We need to document social norms, the everyday beliefs and behaviours of men and women, and the interplay of the drivers for change against those of stasis. We need to do this so that we can challenge our social norms, and we need to measure change over time to hold ourselves and our leaders to account.